Released on = July 11, 2007, 12:16 pm

Press Release Author = Bo Carpenter, Pandora Bracelets USA

Industry = Apparel & Fashion

Press Release Summary = Premier Ann Arbor jewelry store, Lewis Jewelers, announces
new murano glass beads for the Pandora Bracelets jewelry line.


Press Release Body = ANN ARBOR, MICH. -- Premier Ann Arbor jewelry store, Lewis
Jewelers, announces new murano glass beads for the Pandora Bracelets jewelry line.

The line recently added 12 new styles to its Murano Glass bead collection. These new
bead designs add style, color, and flair to your Pandora bracelet or necklace.
Dress up this fall in colorful swirls, polka dots, zigzags, and flower designs.
Each piece is hand crafted and is a unique piece of art.

Murano glass is the longest lasting center for glass making in history, spanning
from the 9th century to today. It is known for its beautiful and innovative artwork
and glasswork. Because Murano does have such a long history, one can easily see the
reflection of important events, including the Renaissance and Napoleon\'s conquest of
Europe, and how they affected a small island of glassmakers in the Adriatic Sea.
Murano is located on a small island northwest of the city of Venice, Italy -- not
much larger than a few square miles.

It is believed the origins of Murano Glass dates back to 9th century Rome, with
significant Asian and Muslim influences, as Venice was a major trading port.
Multihued perle (beads) were used in trading with Asian, African and Muslim
neighbors. The first known historical document describes Domenico, a glass blowing
master, who created bottles.

During the1930s, Ermanno Toso changed the direction of Murano Glass, from one of
creating traditional Muranese objects to one of one of more modern tastes. War
threatened the glass masters in the 40s, but the industry managed to survive World
War II and emerged post-war with pent up artistic energy, making the 1950s some of
the most creative and innovative years the island of Murano have ever seen. Today,
collectors consider the works created during this time the most desirable.

Since the 1950\'s the maestros in Venice have collaborated with artists worldwide,
including Pablo Picasso, Henry Moore and Jean Cocteau in addition to serving as a
mentors to artists who started the American Studio Glass movement.

In September 2002, in response to this growing problem, Promovetro, the glassmaker\'s
consortium registered a Murano trademark with the European Union. The mark, a lilac
colored sticker with a glassmaker\'s cana de soffio (blowpipe) and the Italian
inscription \"Artistic Glass Murano\" is printed on a film that is difficult to
replicate or counterfeit. The future of the Murano is as bright as ever. Continual
innovation coupled with a renewed emphasis on collaboration with artists worldwide
will serve the island well, allowing glass artists to flourish and establish the
21st century as another \"Golden Age\" of Murano glass!

The store was founded in 1921 by Morris B. Lewis of Detroit, Mich. He had envisioned
a jewelry store built on the foundation of integrity, customer service, and quality
merchandise at affordable prices. The store was then passed onto Morton H. Lewis,
who then moved the store to Ann Arbor.

Lewis Jewelers is distinguishable not only by reputation but also by offering some
of the world\'s finest jewelry designers. Lewis Jewelers is family owned and operated
business with 20 full-time employees, which includes four master goldsmiths and
three certified gemologists (graduates of the Gemological Institute of America
G.I.A).

Lewis Jewelers is proud to carry the full line of Pandora Jewelry. For more
information, contact Lewis Jewelers at 877-88-LEWIS or visit www.lewisjewelers.com.
Lewis Jewelers is located at 2000 West Stadium Blvd in Ann Arbor, Michigan.


Web Site = http://www.pandorabraceletsusa.com

Contact Details = Pandora Bracelets USA, Lewis Jewelers
2000 West Stadium Blvd.
Ann Arbor, MI 48103
734-994-5111
www.pandorabraceletsusa.com